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Tokyo – The Yokohama Rubber Co., Ltd., announced today that two YOKOHAMA tyre brands, “BluEarth” and “GEOLANDAR” have been selected as original equipment (OE) on the new Lexus NX, Lexus’…
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Tokyo – The Yokohama Rubber Co., Ltd., announced today that Germany’s Daimler AG’s Mercedes-Benz GLA-Class compact SUV will come factory-equipped with YOKOHAMA’s “C.drive2” tyres for…
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The Yokohama Rubber Co., Ltd., has received the Innovation Award at REIFEN 2014, one of the world’s largest and most well-attended tire trade fairs. The award is in recognition of Yokohama Rubber’s innovative…
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Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will participate in the 84th Geneva International Motor Show to be held 4–16 March in Geneva, Switzerland (with press days on 4–5 March).…
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Tokyo - The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105 N-0” tyres - part of its global flagship "ADVAN" series - have been selected by Germany’s Porsche AG as original…
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Yokohama India Pvt. Ltd. will be one of the exhibitors at India’s 12th Auto Expo 2014 The Motor Show, to be held 5–11 February (press days on 5–6 February) in Greater Noida. This year will mark Yokohama…
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Tokyo - Yokohama Rubber Co., Ltd., announced today that it is building a new passenger car tyre production facility on land adjacent to an existing truck/bus tyre plant of its Chinese subsidiary Suzhou Yokohama Tire…
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Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in Japan’s annual celebration of the custom car, the “Tokyo Auto Salon 2014 with NAPAC” to be held 10th-12th January at…
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he Japanese manufacturer of high performance and motorsport tyres, YOKOHAMA, will have a prime position at this year's Autosport International show at the NEC on 9-12 January 2014. The company has exhibited at what…
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FULLERTON – YOKOHAMA-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN NEOVA AD08R tyres, claimed the…
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Yokohama is proud to be the main sponsor of the biggest motorsport event in Lebanon, the 36th edition of the Rally of Lebanon which will be held on the 5th, 6th, 7th and 8th of Septembre. The launching will…
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Tokyo - The Yokohama Rubber Co., Ltd., announced today that its "ADVAN Sport V105 MO" tires for high-powered cars - part of its global flagship "ADVAN" series - have been selected by Germany's…
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The latest issue (Aug/Sept 2013) of the French magazine “Motorsport”(Le Magazine de L’Automobile Sportive) has published an article with the results of an extensive tyre test carried out comparing 10…
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European Distributors and Dealers of the Japanese Tyre manufacturer YOKOHAMA enjoyed a thorough testing experience of its latest products including its Flagship tyre, the ADVAN Sport V105, and the sport street tyre ADVAN…
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Tokyo - The Yokohama Rubber Co., Ltd., announced today that it has begun deliveries of its “BluEarth E51” as original equipment (OE) tyres for the latest models in the “Lexus IS” sports sedan…
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Tokyo - The Yokohama Rubber Co., Ltd., announced today that it has become a technical partner for “Gran Turismo®6,” the latest version of the globally popular racing video game series “Gran Turismo”.…
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