Yokohama Lebanon

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NEWS

02 Sep 2022
MOTORSPORT: YOKOHAMA TO SPONSOR THE 44TH RALLY OF LEBANON
The 44th Rally of Lebanon took place on the 2nd of September till the 4th at ATCL Jounieh. The ceremony started with a Super Special Stage. Yokohama champions, Mr. Roni Deraoui and Mr. Paul Kossaifi, marked the official opening of the event with an exhilarating and… READ MORE
20 Mar 2019
YOKOHAMA LEBANON TO EXHIBIT AT THE E-MOTORSHOW
Yokohama Lebanon will be exhibiting at the upcoming e-MotorShow, from April 11 until April 15 at Forum de Beirut. The e-MotorShow is the first auto show in the Middle East dedicated entirely to Electrified Vehicles (EVs) and e-Mobility. 3 platforms will be taking… READ MORE

04 Mar 2019
YOKOHAMA RUBBER TO EXHIBIT AT 2019 GENEVA MOTORSHOW
Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will participate in the 2019 Geneva International Motor Show. The 89th edition of the show will be held during 7–17 March, with press days on 5–6 March. As in 2018, the YOKOHAMA booth will… READ MORE
01 Feb 2019
YOKOHAMA TIRES TO COME FACTORY-EQUIPPED ON THE NEW MERCEDES BENZ E53 AMG
Tokyo—The Yokohama Rubber Co., Ltd., announced today that Mercedes-AMG has selected YOKOHAMA's global flagship “ADVAN Sport V105” tires as original equipment for its new E 53 4MATIC+ (ISG installed) series, which includes sedan, station wagon, coupe… READ MORE

09 Jan 2019
YOKOHAMA TIRES TO COME FACTORY-EQUIPPED ON THE NEW BMW X5 M VERSION
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it began supplying its “ADVAN Sport V105” to Germany’s BMW Group for use as original equipment (OE) on the M Performance version of the automaker’s X5 in July 2018. The X5 M Performance… READ MORE
29 Dec 2018
YOKOHAMA LEBANON VISITS THE CHILDREN'S CANCER CENTER OF LEBANON
On Wednesday December 19, 2018, a group from Yokohama Lebanon visited the Children’s Cancer Center of Lebanon (CCCL) to present the donation collected from a two-month long campaign that was launched in October in conjunction with its authorized dealers. Customers… READ MORE

27 Dec 2018
YOKOHAMA RUBBER TO EXHIBIT AT TOKYO AUTO SALON 2019
Tokyo—The Yokohama Rubber Co., Ltd., announced on December 21 that it will participate in the Tokyo Auto Salon 2019 to be held January 11–13 at Makuhari Messe. The YOKOHAMA exhibit will showcase the Company’s tires and aluminum wheels. The tire booth will… READ MORE
14 Nov 2018
YOKOHAMA TIRES TO COME FACTORY-EQUIPPED ON THE NEW BMW X3 M VERSION
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it began supplying its “ADVAN Sport V105” to Germany’s BMW Group for use as original equipment (OE) on the M Performance version of the automaker’s X3 in April 2018. The X3 M Performance… READ MORE

02 Nov 2018
YOKOHAMA RUBBER TO SUPPLY TIRES FOR 65TH MACAU GRAND PRIX
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it will supply “ADVAN” racing tires to the 65th Macau Grand Prix, to be held in Macau (China) November 15–18. Yokohama Rubber supplied tires for this event for 33 straight years until 2015… READ MORE
01 Oct 2018
YOKOHAMA LEBANON SUPPORTING THE CHILDREN'S CANCER CENTER OF LEBANON
Yokohama Lebanon is very pleased to announce its partnership with the Children’s Cancer Center of Lebanon (CCCL). The objective of the partnership is to support the center in its beautiful mission, by generating funds that would help in covering part of the expenses… READ MORE

20 Sep 2018
YOKOHAMA’S ADVAN SPORT V105 TO COME FACTORY-EQUIPPED ON THE NEW BMW X4
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it is supplying its global flagship “ADVAN Sport V105” tires to Germany’s BMW Group for use as original equipment on the automaker’s new BMW X4 model. Launched in markets around the… READ MORE
13 Aug 2018
YOKOHAMA DEVELOPS DOUBLE-TUBE INTERNAL HEAT EXCHANGER
The Yokohama Rubber Co., Ltd. announced today that is has developed a double-tube internal heat exchanger for use in automotive air-conditioners to improve the cooling efficiency. At present, HFC-134a, which is widely used as a refrigerant for automotive air conditioners,… READ MORE

30 Jul 2018
THE WORLD'S FIRST TECHNOLOGY FOR PRODUCING ISOPRENE FROM BIOMASS
YOKOHAMA has developed the world’s first technology capable of efficiently producing isoprene from a biomass. The new breakthrough is the result of joint research with RIKEN and Zeon Corporation. Isoprene is a raw material in the production of synthetic rubber (polyisoprene… READ MORE
25 Jun 2018
MOTORSPORT: YOKOHAMA TO SPONSOR THE 41ST RALLY OF LEBANON
Yokohama Lebanon is proud to announce its official sponsorship of the Rally Of Lebanon for the 6th consecutive year, taking place on Friday, July 6 until Sunday, July 8. 223kms of special stages, one Service Park positioned in Jounieh, two Remote Refuelling Zones located… READ MORE

25 May 2018
ROAD & TIRE SAFETY AWARENESS SESSION AT HOLCIM
On Thursday, May 24, Yokohama conducted in partnership with YASA, a "Road & Tire Safety Awareness Session" to employees of Holcim. Holcim Lebanon was established in 1929 and it is now known as one of the leading cement companies in Lebanon. The session,… READ MORE
23 May 2018
YOKOHAMA TO EXHIBIT AT THE GARDEN SHOW & SPRING FESTIVAL 2018
Yokohama will exhibit at this year's Garden Show & Spring Festival held at Beirut Hippodrome from May 30 until June 2. Entering its 15th year, Beirut’s “Garden Show & Spring Festival” has become the awaited event of spring… READ MORE

01 May 2018
YOKOHAMA’S ADVAN SPORT V105 TO COME FACTORY-EQUIPPED ON THE BMW M5
YOKOHAMA is now supplying its global flagship “ADVAN Sport V105” tyres to Germany’s BMW Group for use as original equipment on the automaker’s new M5 model. The new BMW M5, which debuted in March 2018 released in markets around the world, will come… READ MORE
04 Apr 2018
YOKOHAMA’S SUPPORT FOR MOTOR SPORTS IN 2018
YOKOHAMA today announced its plans for supporting motor sports events in 2018. The Company’s support for motor sports in Japan and overseas contributes to the globalization of its tyre business and greater recognition of the YOKOHAMA brand. It also contributes to… READ MORE

13 Mar 2018
YOKOHAMA NOW SUPPLYING OE TIRES FOR VOLKSWAGEN TIGUAN
Tokyo—The Yokohama Rubber Co., Ltd., announced today that from this January it has begun supplying 17-inch (215/65R17 99V) “BluEarth-A AE-50” tires as original equipment (OE) for the Tiguan to be sold in Russia. The Tiguan cars are being manufactured by… READ MORE
12 Mar 2018
YOKOHAMA X YASA PARTNERSHIP
Yokohama is pleased to announce YASA as its official and exclusive road safety partner. YASA International, an International Non-Governmental Organization, seeks through its efforts to create a greater level of safety awareness and commitment from all people in order to… READ MORE

05 Mar 2018
YOKOHAMA ACHIEVES GOAL OF ENVIRONMENTALLY FRIENDLY PRODUCTS
YOKOHAMA announced on 16th February that it has achieved a core corporate goal – a 100%* weighting for environmentally friendly products in the Company’s overall product portfolio. YOKOHAMA established this goal back in FY2006 with the aim of minimizing… READ MORE
07 Feb 2018
YOKOHAMA STARTS NEW OE PARTNERSHIP
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it is now supplying its global flagship “ADVAN Sport V105” tires to Germany’s BMW Group for use as original equipment on the automaker’s new X3 model. The new BMW X3, which debuted in… READ MORE

31 Jan 2018
YOKOHAMA CELEBRATES “ADVAN” 40TH ANNIVERSARY WITH NEW LOGOMARK
Tokyo – The Yokohama Rubber Co., Ltd., has created a new logomark to celebrate the 40th anniversary of its global flagship “ADVAN” tire brand. The new logomark will be used throughout 2018, starting in January, as we express our gratitude to the many people… READ MORE
28 Dec 2017
CELEBRATING 100 YEARS OF TOGETHERNESS
Beirut, December 28, 2017: 2017 marked the 100th anniversary of Yokohama, a leading tire brand in the Lebanese market. To commemorate this occasion, Yokohama planned to celebrate their milestone by devoting time to honoring their loyal customers through small gestures of… READ MORE

20 Dec 2017
YOKOHAMA RUBBER TO EXHIBIT AT TOKYO AUTO SALON 2018
Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will again participate in Japan’s annual celebration of the custom car, the “Tokyo Auto Salon 2018” to be held January 12–14 at Makuhari Messe. In addition to appealing to the “High-performance… READ MORE
12 Dec 2017
WIN A TRIP TO LONDON
This holiday season, get the chance to win a trip to London for 2 and watch Chelsea FC perform live at Stamford Bridge. All you have to do is buy any Yokohama tire from any authorized dealer and register through Yokohama Lebanon application or website to enter the draw.… READ MORE

10 Nov 2017
WIN AN IPHONE 8 WITH YOKOHAMA
On the occasion of Yokohama's 100th anniversary, get the chance to win 1 out of 4 iphone 8 every week. Buy any Yokohama tire and register through Yokohama Lebanon application or website to enter the draw. Draws to be held on November 16, 23, 30 and December 7. Let's… READ MORE
17 Jul 2017
MOTORSPORT: ANOTHER PODIUM FOR PAUL KOSSAIFI
The second round of the 2017 Lebanese Hill Climb Championship concluded this afternoon in Baabdat with Roger Feghali going quickest of all to claim the overall victory. Roger’s best combined time was 2:44.10, 3 seconds quicker than the combined time set by… READ MORE

27 Jun 2017
MOTORSPORT: PAUL KOSSAIFI WINS ROUND 3 OF THE SPEED TEST CHAMPIONSHIP
The third round of the 2017 Lebanese Speed Test Championship took place on June 25, 2017 in Warde, Kfardebian. After winning Round 2 of the championship two weeks ago, Team Yokohama driver Paul Kossaifi put on a masterful performance once again and triumphed in Round… READ MORE
22 Jun 2017
YOKOHAMA LEBANON DEALERS AWARDED AT THE ANNUAL DEALERS AWARD CEREMONY
Yokohama Rubber Co. held its Annual Dealers Award Ceremony in London, where six of Yokohama Lebanon dealers were honored during the Ceremony for their continuous efforts and achievements in two seperate categories. Increase Rate Award presented to: Mr. Joseph Hannouch… READ MORE

29 May 2017
MOTORSPORT: FIRST WIN OF THE SEASON FOR TEAM YOKOHAMA
The second round of the Lebanese Speed Test Championship concluded this afternoon in Kfardebian with Paul Kossaifi taking the Pro class victory. Kossaifi’s fastest time on the Mitsubishi Evo IX Proto was 1 min 45.65 seconds, while 2nd place in the category went to… READ MORE
25 May 2017
YOKOHAMA "BLUEARTH" TO COME FACTORY-EQUIPPED ON NEW SUBARU XV
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it has begun deliveries of its “BluEarth E70" to Subaru Corporation for use as the original equipment tire on the automobile maker’s all-new Subaru XV. The tire size is 225/60R17 99H. Subaru… READ MORE

24 Mar 2017
HILL CLIMB CHAMPION PAUL KOSSAIFI CONFIRMS HIS PLANS FOR 2017
Paul Kossaifi has confirmed that he will be racing a Mitsubishi Evo IX in the Lebanese Hill Climb Championship and Lebanese Speed Test Championship this year. Kossaifi drove a BMW E46 in the Lebanese Hill Climb Championship, managing to clinch the rear-wheel drive… READ MORE
27 Feb 2017
YOKOHAMA RUBBER TO EXHIBIT AT 2017 GENEVA MOTOR SHOW
Tokyo—The Yokohama Rubber Co., Ltd., announced today that it will participate in the 2017 Geneva International Motor Show. The 87th edition of the show will be held during 9–19 March, with press days on 7–8 March. The Company will take the opportunity… READ MORE

19 Jan 2017
YOKOHAMA RUBBER UNVEILS LOGOMARK FOR 100TH ANNIVERSARY
Tokyo – The Yokohama Rubber Co., Ltd., today unveils a new logomark that will be used during 2017, when the Company celebrates the 100th anniversary of its founding. The logomark will be used on a wide variety of items from January until the end of December. The logomark’s… READ MORE
07 Jan 2017
YOKOHAMA RUBBER TO EXHIBIT AT TOKYO AUTO SALON 2017
Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will again participate in Japan’s annual celebration of the custom car, the “Tokyo Auto Salon 2017” to be held January 13–15 at Makuhari Messe. The YOKOHAMA exhibit will feature… READ MORE

27 Dec 2016
YOKOHAMA RUBBER TO CELEBRATE 100 YEARS
The Yokohama Rubber Company Ltd was established in Japan in 1917. Since then, YOKOHAMA has evolved into a leading Global company with diverse business interests of which around 80% is the manufacturing of premium quality Tyres for all vehicles. Additionally… READ MORE
08 Nov 2016
MOTORSPORT: YOKOHAMA TO BE SOLE TIRE SUPPLIER FOR ALL-JAPAN F3 CHAMPIONSHIP FOR 3 MORE YEARS
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it has extended its agreement to supply its global flagship brand “ADVAN” racing tires as the sole control tire for the All-Japan Formula 3 Championship Series through 2019. The extension means Yokohama… READ MORE

08 Nov 2016
VIDEO: YOKOHAMA LEBANON LAUNCHES NEW TV COMMERCIAL
Yokohama Lebanon is pleased to announce its broadcasting of a new TV Commercial, promoting safety. The TV advertisment depicts the formation of a tire, along with a monologue voice-over, featuring strong "safety" claims. The commercial shows people riding… READ MORE
16 Aug 2016
MOTORSPORT: BACK-TO-BACK TITLE FOR TEAM YOKOHAMA
After concluding a successful 2015 motorsport season, the 2016 season wasn't much different. Team Yokohama managed to secure several podiums and titles, thanks to its ever talented driver Paul Kossaifi. After triumphing and finishing 2nd overall in the Hill Climb… READ MORE

08 Aug 2016
MOTORSPORT: 2ND POSITION FOR TEAM YOKOHAMA AT THE LEBANESE HILL CLIMB CHAMPIONSHIP
The Lebanese Hill Climb Championship came to an end, with Team Yokohama securing the 2nd position in the RWD (Rear-Wheel Drive) category. Garo Haroutiounian and Paul Kossaifi were locked in a battle for rear-wheel drive supremacy, and it was the former who prevailed… READ MORE
08 Aug 2016
YOKOHAMA’S “ADVAN” TO COME FACTORY-EQUIPPED ON PORSCHE’S NEW MODELS
The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105” tire has been selected by Germany’s Porsche AG as original equipment for its new 911, 718 Boxster, and 718 Cayman. The supplied tire sizes are as below. 911 Front:235/40ZR19… READ MORE

25 Jul 2016
MOTORSPORT: TEAM YOKOHAMA DOMINATES ROUND 3 OF THE SPEED TEST CHAMPIONSHIP
The third round of the 2016 Lebanese Speed Test Championship came to an end this afternoon in Kfardebian with Paul Kossaifi scoring a second consecutive victory. Kossaifi was in a class of his own in the Mitsubishi Evo IX, clocking 2 minutes 14.42 seconds to finish almost… READ MORE
21 Jul 2016
YOKOHAMA RUBBER TO SUPPLY "ADVAN" RACING TIRES AS CONTROL TIRES FOR THE 2016 SEPANG 12 HOURS
Tokyo – Yokohama Rubber Co., Ltd., announced today that it will supply its global flagship “ADVAN” brand racing tire as the control tire for this year’s Sepang 12 Hours, an endurance race to be run on Malaysia’s Sepang International Circuit… READ MORE

16 Jul 2016
YOKOHAMA'S “GEOLANDAR” TO COME FACTORY-EQUIPPED ON MAZDA'S NEW CX-9
Tokyo – The Yokohama Rubber Co., Ltd., announced today that its “GEOLANDAR H/T G056” has been selected as original equipment on Mazda Motor Corporation’s all-new Mazda CX-9 three-row midsize crossover SUV, to be launched in North America from this… READ MORE
27 Jun 2016
YOKOHAMA SUMMER TEST DRIVE EVENT AT THE NÜRBURGRING
Japanese Tyre manufacturer YOKOHAMA recently invited a large group of dealers to the Nürburgring as part of its Summer Test Drive Event. The event which is held annually, aims to show the superior performance and features of the latest YOKOHAMA tyres in a range of… READ MORE

23 May 2016
VICTORY FOR TEAM YOKOHAMA AT THE SPEED TEST CHAMPIONSHIP - ROUND 2
The second round of the 2016 Lebanese Speed Test Championship came to a conclusion in Beirut Waterfront with Paul Kossaifi claiming the overall victory after a fierce battle with Garo Haroutiounian. Kossaifi clocked 1:07.38 in the Mitsubishi Evo IX to win the Pro… READ MORE
09 May 2016
ALL-NEW GEOLANDAR H/T G056 NOW AVAILABLE
The Geolandar H/T G056 is Yokohama's newest highway terrain tire developed for drivers of four-wheel drives and SUVs who spend limited time off-road and are looking for a quiet, comfortable ride with long tread life. The new compound of the “GEOLANDAR H/T… READ MORE

12 Apr 2016
YOKOHAMA TO EXHIBIT AT MEN'S WORLD 2016
Following the spectacular success of Men’s World Exhibition 2015, Yokohama will again take part in the second edition of this luxurious exhibition this upcoming June, 2016, in association with Le Yacht Club Beirut -Zaitunay Bay. Men’s World Exhibition… READ MORE
26 Mar 2016
VIDEO: Yokohama Lebanon's President "TALKING SAFETY"
Yokohama Lebanon's President Mr. Marwan Howayek talking about road safety guidelines, along side Yokohama's safety partners YASA, KUNHADI and ROADS FOR LIFE. The interview, conducted on OTV's Al-Menbar program, with the presence of Mr. Ziad AKl, President of… READ MORE

23 Feb 2016
YOKOHAMA TO EXHIBIT AT 2016 GENEVA MOTOR SHOW
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in the 2016 Geneva International Motor Show. The 86th edition of the show will be held during 3–13 March, with press days on 1–2 March. The Company’s booth will… READ MORE
03 Feb 2016
YOKOHAMA TO EXHIBIT AT INDIA'S LARGEST MOTOR SHOW
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its Indian subsidiary Yokohama India Pvt. Ltd. will be one of the exhibitors at India's 13th Auto Expo 2016 - The Motor Show, to be held 3-9 February (press days on 3-4 February) in Greater Noida. Auto Expo,… READ MORE

26 Jan 2016
YOKOHAMA OPENS WINTER TYRE TEST COURSE IN HOKKAIDO
Tokyo–The Yokohama Rubber Co., Ltd., announced today that it has opened a new winter tire test facility, the Tire Test Center of Hokkaido (TTCH), in Asahikawa City. Yokohama Rubber President Hikomitsu Noji and Asahikawa mayor Masahito Nishikawa attended the center’s… READ MORE
25 Jan 2016
FIA WTCC NEW SEASON NEW EXCITEMENT
The FIA sanctioned World Touring Car Championship which has Japanese tyre manufacturer YOKOHAMA, as exclusive Tyre supplier will bring some changes for the 2016 season. While the FIA World Touring Car Championship’s much-revered twin race format remains for… READ MORE

18 Jan 2016
YOKOHAMA RUBBER TO EXHIBIT AT TOKYO AUTO SALON 2016
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will again participate in Japan’s annual celebration of the custom car, the “Tokyo Auto Salon 2016” to be held January 15-17 at Makuhari Messe. The YOKOHAMA exhibit will showcase the Company’s… READ MORE
18 Jan 2016
NEW MOTORSPORT SERIES TO RUN ON YOKOHAMA IN 2016
The UK distributor for Japanese high performance and motorsport tyres, Yokohama HPT Ltd., has added several new motorsport series to its portfolio for 2016. In addition to maintaining its extensive range of championships using YOKOHAMA as control tyre, it will add several… READ MORE

28 Dec 2015
WTCC REVIEW OF THE YEAR - YOKOHAMA MOTORSPORTS
The year started off with intense action in home soil for the defending Champion in Argentina. A precursor of what would eventually be the final standings in the FIA WTCC Championship. Race 1 offered a top spot for Citroen and the Argentine driver José María… READ MORE
03 Dec 2015
YOKOHAMA RUBBER DEVELOPS SIMULATION TECHNOLOGY FOR MULTI-OBJECTIVE DESIGN EXPLORATION ENABLING INNOVATIVE RUBBER MATERIAL DESIGN
Tokyo – The Yokohama Rubber Co., Ltd. announced today that it has developed a simulation technology for multi-objective design exploration of rubber materials in this October. The new technology was developed to support innovative thinking about rubber material design.… READ MORE

28 Nov 2015
YOKOHAMA ADVAN SPORT V105 TAKES CENTRE PODIUM IN WHEELS TIRE TEST 2015
Recently crowned ‘Best Tyre’ in the Wheels Tyre Test 2015, the Yokohama ADVAN Sport V105 takes the lead against some of the world’s most recognised tyre brands. Competing with the likes of Michelin, Continental, Dunlop, Goodyear, Toyo… READ MORE
16 Nov 2015
YOKOHAMA SOLE TIRE SUPPLIER FOR MACAU GRAND PRIX FOR 33rd CONSECUTIVE YEAR
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will again supply “ADVAN” racing tires to the 62nd Macau Grand Prix, to be held in Macau, China from November 19 to 22. This year marks YOKOHAMA’s 33rd year as the exclusive tire supplier for… READ MORE

29 Oct 2015
YOKOHAMA’s “ADVAN” RACING TIRES SELECTED AS CONTROL TIRE FOR ASIA'S TOP FORMULA RACE SERIES
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its “ADVAN” racing tire had been selected as sole control tire for the Japanese SUPER FORMULA Championship Series from 2016. The supplied tires will be the “ADVAN A005” for use in dry conditions… READ MORE
15 Oct 2015
YOKOHAMA RUBBER ADVANCING TIRE AERODYNAMICS TECHNOLOGY
Tokyo –The Yokohama Rubber Co., Ltd., announced today that it has made new advances in tire aerodynamics technology that control the air flow around tires in motion. The new development reduces vehicle aerodynamic drag and lift. Application of the new technology could… READ MORE

09 Oct 2015
YOKOHAMA TO EXHIBIT AT 44TH TOKYO MOTOR SHOW 2015
Tokyo ̶ The Yokohama Rubber Co., Ltd., announced today that it will participate in the 44th Tokyo Motor Show 2015 to be held at Tokyo Big Sight in Tokyo, Japan, from October 28 through November 8 (open to the general public from October 30). Under the theme of “Responding… READ MORE
06 Oct 2015
YOKOHAMA RUBBER HOLDS OPENING CEREMONY FOR NEW TRUCK/BUS TIRE PLANT IN THE U.S.
Tokyo — The Yokohama Rubber Co., Ltd., announced today that its US tire manufacturing subsidiary Yokohama Tire Manufacturing Mississippi, LLC (YTMM), has completed construction of a new truck/bus tire plant, the opening ceremony for which was held on October 5. The… READ MORE

10 Sep 2015
YOKOHAMA’s “ADVAN” TO COME FACTORY EQUIPPED ON NEW MERCEDES-BENZ GLC-CLASS MODELS
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105” tires for high-powered cars - part of its global flagship “ADVAN” series - have been selected by Germany’s Daimler AG as original equipment for its Mercedes-Benz… READ MORE
28 Aug 2015
YOKOHAMA TIRE TO COME FACTORY EQUIPPED ON NEW MAZDA MX-5
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105” has been selected as original equipment on the new Mazda MX-5 two-seater lightweight convertible sports car. The supplied tire size is 195/50R16 84V. The “ADVAN Sport… READ MORE

24 Aug 2015
YOKOHAMA RUBBER TO SPONSOR ONE OF THE WORLD'S LARGEST AVIATION SHOWS,"INTERNATIONAL AVIATION AND SPACE SALON 2015"
Tokyo ‒ The Yokohama Rubber Co., Ltd., announced today that its Russian tire sales subsidiary, Yokohama Russia L.L.C., will serve as an official partner and sponsor of the International Aviation and Space Salon (MAKS) 2015, to be held August 25‒30 (open to the general… READ MORE
30 Jul 2014
LEXUS NX ON YOKOHAMA TIRES
Tokyo – The Yokohama Rubber Co., Ltd., announced today that two YOKOHAMA tyre brands, “BluEarth” and “GEOLANDAR” have been selected as original equipment (OE) on the new Lexus NX, Lexus’ first premium compact crossover SUV. The selected… READ MORE

22 Jul 2014
YOKOHAMA TIRES ON GLA-CLASS COMPACT SUV
Tokyo – The Yokohama Rubber Co., Ltd., announced today that Germany’s Daimler AG’s Mercedes-Benz GLA-Class compact SUV will come factory-equipped with YOKOHAMA’s “C.drive2” tyres for overseas markets. The GLA-Class will come equipped… READ MORE
28 May 2014
YOKOHAMA-RUBBER-CO.,LTD RECEIVED THE INNOVATION AWARD REIFEN 2014
The Yokohama Rubber Co., Ltd., has received the Innovation Award at REIFEN 2014, one of the world’s largest and most well-attended tire trade fairs. The award is in recognition of Yokohama Rubber’s innovative tire simulation technology. The awards ceremony was… READ MORE

21 Mar 2014
HAPPY MOTHER'S DAY
M. is for moments together O. is for optimism T. is for tenderness H. is for happinnes you bring E. is for your everlasting love R. is for the respect I have for you. READ MORE
22 Feb 2014
YOKOHAMA TO EXHIBIT AT GENEVA MOTORSHOW
Tokyo – The Yokohama Rubber Co., Ltd., announced today that it will participate in the 84th Geneva International Motor Show to be held 4–16 March in Geneva, Switzerland (with press days on 4–5 March). The company’s exhibit will highlight the high… READ MORE

17 Feb 2014
"ADVAN" TO EQUIP PORSCHE PANAMERA
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105 N-0” tyres - part of its global flagship "ADVAN" series - have been selected by Germany’s Porsche AG as original equipment for the company’s premium saloon,… READ MORE
04 Feb 2014
YOKOHAMA TO EXHIBIT AT INDIA'S LARGEST MOTOR SHOW
Yokohama India Pvt. Ltd. will be one of the exhibitors at India’s 12th Auto Expo 2014 The Motor Show, to be held 5–11 February (press days on 5–6 February) in Greater Noida. This year will mark Yokohama India’s fourth straight appearance at the expo… READ MORE

23 Jan 2014
NEW PASSENGER CAR TYRE PLANT IN CHINA
Tokyo - Yokohama Rubber Co., Ltd., announced today that it is building a new passenger car tyre production facility on land adjacent to an existing truck/bus tyre plant of its Chinese subsidiary Suzhou Yokohama Tire Co., Ltd., in Jiangsu Province. Construction of the new… READ MORE
08 Jan 2014
YOKOHAMA TO EXHIBIT AT TOKYO AUTO SALON
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in Japan’s annual celebration of the custom car, the “Tokyo Auto Salon 2014 with NAPAC” to be held 10th-12th January at Makuhari Messe. The YOKOHAMA exhibit will showcase the… READ MORE

08 Jan 2014
YOKOHAMA TO EXHIBIT AT AUTOSPORT INTERNATIONAL
he Japanese manufacturer of high performance and motorsport tyres, YOKOHAMA, will have a prime position at this year's Autosport International show at the NEC on 9-12 January 2014. The company has exhibited at what is widely regarded as the industry-leading motorsport… READ MORE
16 Oct 2013
YOKOHAMA DRIVER ESSA CAPTURES FORMULA DRIFT TITLE
FULLERTON – YOKOHAMA-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN NEOVA AD08R tyres, claimed the 2013 Formula D championship in front of a sell-out-crowd… READ MORE

05 Sep 2013
36th RALLY DU LIBAN SPONSORSHIP
Yokohama is proud to be the main sponsor of the biggest motorsport event in Lebanon, the 36th edition of the Rally of Lebanon which will be held on the 5th, 6th, 7th and 8th of Septembre. The launching will be celebrated at the Beirut Waterfront on the 5th of septembre… READ MORE
27 Aug 2013
YOKOHAMA'S "ADVAN" TO COME FACTORY-EQUIPPED
Tokyo - The Yokohama Rubber Co., Ltd., announced today that its "ADVAN Sport V105 MO" tires for high-powered cars - part of its global flagship "ADVAN" series - have been selected by Germany's Daimler AG as original equipment for its Mercedes-Benz… READ MORE

22 Aug 2013
YOKOHAMA'S FLAGSHIP TYRE TOPS TEST
The latest issue (Aug/Sept 2013) of the French magazine “Motorsport”(Le Magazine de L’Automobile Sportive) has published an article with the results of an extensive tyre test carried out comparing 10 leading international tyre manufacturers. The sporty… READ MORE
26 Jun 2013
YOKOHAMA TEST DRIVE AT NURBURGRING
European Distributors and Dealers of the Japanese Tyre manufacturer YOKOHAMA enjoyed a thorough testing experience of its latest products including its Flagship tyre, the ADVAN Sport V105, and the sport street tyre ADVAN NEOVA AD08R at the historical Nürburgring in… READ MORE

18 May 2013
BLUEARTH E51 ON LEXUS IS
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it has begun deliveries of its “BluEarth E51” as original equipment (OE) tyres for the latest models in the “Lexus IS” sports sedan series. Tyre size for the new models is 225/45R17 91W.… READ MORE
18 May 2013
YOKOHAMA PARTNERS RACING VIDEO GAME
Tokyo - The Yokohama Rubber Co., Ltd., announced today that it has become a technical partner for “Gran Turismo®6,” the latest version of the globally popular racing video game series “Gran Turismo”. Realism is the great attraction of the series… READ MORE

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